As a rental property owner in Jensen Beach, you understand that marketing is crucial for finding ideal renters. If you haven’t incorporated virtual tours yet, you’re missing out! Letting potential tenants take virtual tours of your rental properties is an excellent way to show them what they’re getting before they visit.
We will explore the advantages of virtual tours for rental property marketing and why every owner should use them.
Virtual Tour Basics
A virtual tour provides a digitally rendered exploration of a rental property. Unlike photos, which show the property from the photographer’s angle, virtual tours provide a detailed look at each room.
Recent research indicates that renters prefer virtual tours of rental properties. Results from Zumper indicate that over 70% of renters would be comfortable renting an apartment without a physical visit if they could view it through a 3D virtual tour.
Types of Virtual Tours
Virtual tours are an engaging method for potential tenants to see your rental properties. They allow potential renters to gauge the space and determine if it fits their needs without an in-person visit.
Virtual tours are categorized into three main types: 360-degree virtual tours, 3D virtual tours, and virtual reality tours.
- 360 Virtual Tour. A 360 virtual tour is made up of a single panoramic image compiled from multiple photographs. These tours allow potential tenants to see the whole room in one image and click and drag to explore. 360 virtual tours are simple and inexpensive to create, making them a great option for property managers just starting with virtual tours.
- 3D Virtual Tours are more immersive than 360 virtual tours. They let potential tenants walk through the property virtually as if they were physically present. These tours are crafted by taking multiple photographs of a rental property and combining them with special software. This may sound complex, but many user-friendly tools and services can assist you. Given the time and effort involved, three-dimensional virtual tours are typically used only by high-end rental properties.
- Virtual Reality Tour. The virtual reality (VR) tour is the latest and most immersive type of virtual tour. These tours enable potential tenants to wear a VR headset and explore the property as if they were walking through it. Although VR tours are still relatively uncommon, they are gaining popularity as VR technology becomes more accessible.
What are the benefits of virtual tours?
- Convenience. Virtual tours eliminate much of the traditional hassle associated with property tours. Potential renters can explore your rental properties from home or during their workday. This is especially helpful for out-of-state or international renters who have difficulty arranging physical tours.
- 24/Hour Availability. Potential tenants have access to virtual tours 24 hours a day, seven days a week. This allows them to view your rental properties at their convenience, without having to fit into your schedule. This powerful tool provides them with flexible viewing options.
- Increased Engagement. Virtual tours have proven to enhance engagement. Potential residents spend more time on websites with virtual tours compared to those without.
- Improved SEO. Besides increased engagement, virtual tours can improve your rental property’s SEO. Google prioritizes fresh content, and including a virtual tour in your property listing is a great way to add new content and enhance your search ranking.
How to Optimize Your Virtual Tours.
- Quality Matters. Opt for high-quality images and videos, and stay away from low-resolution or blurry photos. To help potential tenants grasp the details of your rental properties, use quality virtual tour content.
- Include a Call to Action. Incorporate a call to action (CTA) at the end of your virtual tour. A CTA is a prompt or button that encourages potential tenants to move forward, such as scheduling a showing or getting in touch for more details. Including a CTA increases the likelihood that potential tenants will rent from you.
Virtual tours offer potential tenants a sense of your rental properties without the need for a physical visit. Real Property Management Sailfish Coast can aid in marketing your Jensen Beach properties and improving your chances of finding reliable tenants. Contact us online or call 772-242-9094 today!
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